'Famous' brunch chain to make Texas debut in San Antonio

Southern brunch chain Famous Toastery is finally taking shape for its San Antonio debut. The franchise, known for its "Blah Blah Blah" omelets and flavored flapjacks, will open mid-2026 in The Shops at Babcock at 15301 Babcock Rd.

The franchise, founded in Huntersville, North Carolina, by best friends Brian Burchill and Robert Maynard, first announced the Texas expansion in November 2024, but did not reveal the address. The local unit will be owned by local Army vet Rachell Bonds, according to a company release.



Like a growing number of chains like Snooze: An A.M. Eatery, Pür & Simple, and The Toasted Yolk Cafe, Famous Toastery disrupts the A.M. dining scene long dominated by giants like Denny's and IHOP. Instead of offering all-day breakfast, the restaurant focuses on brunch, serving mimosas and margaritas alongside eggs Benedict.

Among the offerings are hash, huevos rancheros, and French toast stuffed with raspberry, blueberry, Nutella and banana, or strawberry and cream cheese. The "Blah Blah Blah" omelets allow customers to fill in the blanks with a choice of meats, vegetables, and cheeses.

The menu also boasts a few Southern specialties like biscuits and gravy, shrimp and grits, and mac 'n' cheese. The latter is categorized as a breakfast dish, a move we heartily endorse.

More traditional lunch options include sandwiches like tuna melts, Reubens, and a grilled chicken and bacon wrap. Famous Toastery also serves some lower-calorie salads, protein bowls, and a burrito stuffed with egg whites, avocado, and roasted red peppers. Despite the name, the Toastery is churning out relatively scant toast.

Guests who want a daytime pick-me-up can choose from several bubbles-based concoctions, including a mimosa flight, Bellinis, and a stouter Rumosa. Other brunch drinks include a classic Bloody Mary and boozy coffees like the Wake Up call with vodka, Kahlua, Baileys Irish Cream, and cold brew.

Famous Toastery was originally slated to introduce itself to Alamo City before the end of 2025, but the exact opening date has yet to be determined. Andrew Bagnall of Abiso Real Estate says he expects the first Shops at Babcock tenants to be ready in April or May, 2026.

"My childhood passion for food and cooking only grew stronger over the years, along with a desire to develop a welcoming space where families can come together over shared meals," Bonds said in an earlier release. "I am extremely excited to be part of the Famous Toastery family, where I can create a warm, comfortable dining experience with high-quality, simple scratch meals with 'Famously Fresh' ingredients."